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George E. Belch Dan Michael A.2007. Advertising And Promotion Graffin. R. W.2001. Business 8 Th Edition . New Jersey: Prentice Hall Fandy Tjiptono, Gregorius Chandra Dan Dadi Adrian. 2008. Pemasaran Strategik . Yogyakarta:Andi I Gede Iwan Suryadi.2007. Metode Riset Bisnis . Feb 2th, 2021

ADVERTISING AND PROMOTION MANAGEMENT (MKTG 4175)
17.Mackenzie, Scott B., Richard J. Lutz, And George E. Belch (1986), “The Role Of Attitude Toward The Ad As A Mediator Of Advertising Effectiveness: A Test Of Competing Explanations” Journal Of Marketing Research, 23 (2), Pp. 130-143. Jun 13th, 2021

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Responses And Advertising Effectiveness," Journal Of Advertising Research, 27 (October-November), 54-62. 17.Mackenzie, Scott B., Richard J. Lutz, And George E. Belch (1986), “The Role Of Attitude Toward The Ad As A Mediator Of Advertising Effectiveness: A Test Of Competing Explanations” Journal Of Marketing Research, 23 (2), Pp. 130-143. Oct 2th, 2021



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